Apple has opened another store in the world’s largest technology consumer market, China. The store was opened in Shanghai, with hundreds of people waiting in line at the time of inauguration. Apple employees welcomed the people yelling like cheerleaders: “This is Apple! We are apple, Apple Shanghai 等你来”, [Apple Shanghai waits for you to come].
The Apple Shanghai store is located underground on a 1500 square meter area stocked with iPhones, iPods, iPads and Macs. The first 5000 customers are to be offered a free t-shirt from Apple. Many people were looking for iPhone 4 but Apple hasn’t launched it in China yet.
One guy who was first in line for the Apple Shanghai store opening, Qi’e says: “When the Apple Beijing store opened, I missed it because I was sick, but here I can fulfill my dream of being the first person into the Apple Store”.
Despite all this, market analysts believe Apple doesn’t take Chinese market seriously as compared to other retailers who have 100’s of stores in China.
Shaun Rein, managing director of the Shanghai-based consulting firm China Market Research Group said: “Apple is definitely a laggard when it comes to focusing on China. Apple needs to make China a priority market, or risk seeing an impact on its sales growth”.